Curated
audiences for targeted
advertising

Digital Segments

Unlock the full potential of data you already own

From purchase histories to contact lists, businesses collect valuable data about their customers. We help marketers transform it into digital audience segments that deliver precision targeting and integrate directly with advertising platforms.

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Digital segments built on your first-party data

With insights into over 270 million American adults, we enrich first-party customer data to create digital segments that improve targeting accuracy. Digital segments by Rushmore Labs are ready to activate in online advertising.

Off-the-shelf segments customized to your business

We also offer digital segments that have been prebuilt for a wide range of industries and business types. Off-the-shelf segments are created entirely from our data, delivering high-quality targeting across social platforms and programmatic DSPs.

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Drive campaign performance

  • Target
  • Serve
  • Increase
  • Boost

Target your customers online with greater accuracy.

Move beyond broad demographic targeting. Reach specific individuals based on real data — your own.

Serve relevant ads to the right people

Grow engagement with audiences who are more likely to convert based on shared behaviors and traits.

Increase return on ad spend via scalable targeting

Scale campaigns quickly and efficiently, reaching more of the right people without wasting marketing dollars.

Boost brand recognition with omnichannel consistency

Improve brand recall and engagement by delivering a cohesive message across display, video, CTV, and social.

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Our Process

1

Securely upload your first-party data, such as addresses, emails, phone numbers, purchase histories, or CRM data.

2

Our data science team matches it to our proprietary database, layering on rich consumer and household insights.

3

Prefer not to supply customer data? Our off-the-shelf digital segments are made to refine your targeting strategy.

4

Digital segments are licensed and pushed to your preferred platforms via LiveRamp, ready for activation.

Why choose Rushmore Labs

With insights into nearly every American adult consumer, our database likely includes the customers you want to reach. Digital segments by Rushmore Labs offer unrivaled precision targeting.

Trusted data partners

We work with leading ad tech and data partners to ensure seamless delivery and activation of your audience segments.