Reach your true target audience
Precision Targeting delivers custom-built audiences that improve the effectiveness and efficiency of digital marketing campaigns. With more than a decade of experience researching, identifying, and creating target audiences, we connect you with the right customers so you can make the most of your ad spend.
Custom audience targeting solutions
Whether you need a single targeting tool or an all-encompassing strategy, we can help you achieve your marketing objective.
Real audience drive real results
From major manufacturers to brick-and-mortar retailers, Precision Targeting helps businesses and their marketing partners improve ROI on paid media.
How precision targeting works
Provide Rushmore Labs with your first-party data. You can also commission survey research to learn about your audience.
We match your data to our proprietary database of more than 270 million consumers, layering on rich audience insights.
Combining your data with ours, we build custom target audiences for your campaign. We also provide off-the-shelf audiences.
Our audiences are ready to activate, seamlessly integrating with your preferred advertising platform via LiveRamp.
Custom audiences for any industry
Problem
A newly opened five-star hotel in Las Vegas faced a significant challenge: a limited customer data pool. This lack of established guest information made it difficult to identify and target potential customers effectively for their digital marketing campaigns in a highly competitive market.
Solution
Rushmore Labs provided the solution by leveraging their extensive database to enrich the hotel’s shallow customer data. They matched the hotel’s existing, albeit limited, guest information with their own deep database. This process provided crucial insights, enabling Rushmore Labs to develop robust audience profiles and create digital segments composed of individuals with the highest potential to book a stay. The hotel then utilized these precisely targeted audiences to execute a highly successful digital marketing campaign.
Products Used
Results
Get Started
Meet with a Rushmore Labs representative to discover how Precision Targeting can help you reach audiences more effciently.
