Proving quality over quantity in audience targeting
Problem
A national media platform needed help reaching customers who would deliver long-term value. Competing data providers offered large audience lists at a low cost per record. However, that “more for less” approach often attracted short-term readers who weren’t a good fit for the company’s digital publication. Many would click on ads once and never come back, or not click at all.
The company approached Rushmore Labs for a smarter, data-driven strategy focused on finding loyal, high-quality readers to grow with the publication.
Solution
Precision Targeting by Rushmore Labs is designed to reach high-intent individuals, whereas competitor solutions prioritize high volume. Our team invested time in understanding the client’s ideal reader profile.
We matched the client’s subscriber list and marketing results to our proprietary database, which includes comprehensive profiles on 270M+ adults nationwide. Using Al-powered modeling, we analyzed behaviors, interests, and engagement patterns to predict long-term subscribers. The client used our modeled audiences to reach the right targets and achieve a greater return on ad spend.
Products Used
Results
2.66x higher ROI from loyal readers
More than double the competitor
Discover how Precision Targeting by Rushmore Labs can deliver higher long-term ROI for your business.
